Mystery shopping measures quality of service or compliance to regulation, or to gather specific information about products and services.

The mystery consumer’s specific identity is generally not known by the establishment being evaluated.

Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.

Mystery Shopping is being used with rising frequency right across the business spectrum as companies acknowledge the importance of customer experience and customer retention.

Need some in depth market research? A focus group is a great way to get more complex insights into your product or customers, especially if you are launching a new product or service.

 

But where do you start with a Mystery Shopping or a focus group campaign?  Give researchit a call today to organise your Mystery Shopping.